From vision to reality: a look back and ahead
With 67 courts at 15 locations, Padelwerk has laid the foundations for a national success story in a very short space of time. But that’s not all: Flurin Lutz and his team are planning to take this vision to the international stage. The focus is on expanding into Germany and introducing a licence model that will pave the way for numerous new locations.
Breaking the internationalisation taboo
New markets and strong partners
The recently concluded premium deal with Red Bull plays a key role in this growth, taking Padelwerk to the next level. This partnership not only emphasises the company’s innovative spirit, but also its relevance in the international sports landscape.
Watch the full interview now
Why is the licence model a game changer? What are the concrete plans for expansion into Germany? And what does the deal with Red Bull mean for the future of Padelwerk? Flurin Lutz answers these questions and provides inspiring insights into the next big steps.